MI5 Startups
Initially created as MI5 Startups, the project evolved and repositioned itself as MI5 Ventures, the Venture Capital and Startup Acceleration division of Link School. I worked on developing the project’s visual language and strengthening the brands and products of the startups within the ecosystem.
My contribution ranged from creating visual identities to developing digital and product solutions, always focusing on consolidating and driving the growth of the companies supported by MI5.
MI5 was created within Link School to accelerate businesses founded by undergraduate students, graduate students, and professors, combining practical classes (MI5 Classes), a growth plan with mentors, and a service hub covering design, marketing, finance, technology, legal, and sales. In addition to technical support, MI5 structures fundraising rounds and promotes visibility through events such as Demo Days, connecting projects with investors and VCs and boosting their market traction.
At MI5, I was responsible for developing the project’s visual language and brandbook, as well as unfolding and applying this identity in practical use cases. My work also extended to the development and refinement of the brands and products of 16+ startups within the MI5 ecosystem, contributing to positioning, differentiation, and market growth through branding, UX/UI, and communication.
