Melano CC - Amazon Brand Store Creation
For the Japanese skincare brand Melano CC, I developed the structure and design of its official Amazon Brand Store in Brazil, with the goal of strengthening the brand’s presence on the platform and offering a more immersive and informative shopping experience for customers.
The Brand Store was designed to reflect the brand’s visual identity, focusing on clarity, well-being, and cosmetic technology. Products were organized by categories and benefits, making it easier for users to navigate and discover the brand’s best-sellers, such as the Vitamin C serum.
The project included:
● Structuring the store with a modular and intuitive layout
● Creating banners and visual highlights
● Writing descriptive texts in a light and functional tone
● Developing dedicated subpages for each product, highlighting their key features, usage instructions, and benefits
● Integrating with the product’s A+ Content strategy
● Visual optimization for both mobile and desktop
The result is a customized digital storefront that builds consumer trust and presents the Melano CC universe in a clear, aspirational, and commercially effective way.
In addition to the creation of the Brand Store, A+ Content was also developed for Melano CC's key products. This step was essential to visually and clearly highlight each item's unique features, reinforcing the brand's value proposition at the moment of purchase decision.
