Góia
Development of the visual communication and digital presence of a Brazilian fashion brand, contributing to the creation of a cohesive, sensitive identity aligned with its values. The work encompassed everything from visual strategy to creative executions across the brand’s various touchpoints.
Góia is a Brazilian fashion brand that translates the natural beauty of Brazil into authentic, elegant, and multipotential pieces. Created by women, the brand was born with the purpose of encouraging creativity and the art of dressing, offering multifunctional products that adapt to different forms of expression and lifestyles.
Inspired by the gogóia fruit, native to the Northeast of Brazil, the brand pays homage to Brazilian roots and celebrates individuality, female empowerment, and the freedom to be, through creations that embrace all possibilities of expression.
Visual and strategic solutions were developed with the goal of strengthening the brand’s presence and consistency across its different touchpoints. The scope included commercial presentations, digital storefronts, website banners, and the redesign of the e-commerce, ensuring a visual experience aligned with Góia’s positioning.
The work also encompassed product photography, packaging development, catalogs, social media content, and labels, ensuring cohesive, sensitive communication aligned with the brand’s values across all its channels.
